Custom Digital Images

Help American Cancer Society South Region enhance their digital marketing materials with compelling images designed to increase community engagement.
American Cancer Society South Region
Dallas, TX, USA
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American Cancer Society South Region
Dallas, TX, USA

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Posted November 14th

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Project details

What we need
  • Customized and professionally designed graphic(s)
  • Training on how to create and customize graphics using (free) design tools/apps
Additional details

The American Cancer Society South Region is developing a campaign to encourage Relay For Life participants to fundraise through Facebook. We are looking for graphics that can be shared on Facebook (and possibly instagram).

The overall goals for this marketing campaign are to achieve 20% Facebook fundraising adoption rate for Relay For Life events and increase revenue through the Facebook fundraising platform.

What we have in place
  • We have available digital logos that can be shared with you. We are also available to provide any information or resources you may need.
How this will help
This project will save us $2,397 , allowing us to increase fundraising dollars which will allow more funds to be available for programs, services and research.

The American Cancer Society has shown that connecting Relay For Life participants connecting their fundraising efforts to Facebook will increase fundraising dollars tremendously. We have a small utilization of participants utilizing Facebook currently and this project will ideally get the word out that this is a great opportunity to support the Society.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where graphics will be posted, ideas for copy, and images to include in the graphics (if any)
  • Volunteer Manager and Professional discuss the objective of the graphic, key audiences, and visual branding guidelines (if applicable)
  • Volunteer Manager shares examples of graphics or memes they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts three graphics using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Graphic Creation
  • Professional provides Volunteer Manager with first draft of graphic
  • Volunteer Manager provides Professional with up to three rounds of feedback
3
Milestone 3: Final Graphic Delivered and Training
  • Professional delivers final version of the graphic and explains how to upload image(s) to the Organization’s chosen platform(s)
  • Professional trains Volunteer Manager how to create and customize graphics
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About the org

American Cancer Society South Region
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Our mission

The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

Testimonials

Eric did a fantastic job providing more than we requested, giving additional advice that helped our project. His advice will also help us on future projects. He was easy to work with and was a major asset providing us a logo for our upcoming initiative.
Melissa M.
Melissa M.

Volunteer Lead

Custom Digital Images Project

Working with the American Cancer Society With Region was a pleasure, and they were very well organized. They were able to let me know what they needed and I was able to get right to work on their project.
Eric H.
Eric H.

Volunteer

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