Google Ads Set Up

Help REACH make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
REACH
Santa Fe Springs, CA, USA
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REACH
Santa Fe Springs, CA, USA

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Posted November 11th

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Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We need help setting up and implementing Google Ads in order to take advantage of the Google Ad Grants Program. The outstanding set up that needs to be completed to be approved:
1 campaign
2 ad groups with (2 text ads per ad group)
Sitelink extensions
Conversion tracking in place and verified

What we have in place
  • We currently have a Google Ads account set up with writing samples, which should make it easy for you to get started. We also have marketing material such as high resolution images, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to invest in our programs and the individuals we serve so we can help them discover their voice and realize their dreams.

The impact that $10,000 worth of in-kind advertising money each month from Google would have on our bottom line would be priceless. We would be able to share our mission with more people who could benefit from our programs services. We would be able to transform more lives and focus on the things we do best. Serve our community to ensure that more people can see themselves and others as valued members of society. We could recruit more volunteers and staff and attract more donations.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

REACH
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Posted by
Frederik W.

Director of Development and Budget

Our mission

To transform the lives of individuals with diverse abilities by helping them discover their voice and realize their dreams.

What we do

We envision a world where all people see themselves and others as valued, integrated members of society.

Founded in 1969, the Resource for Education, Advocacy, Communication, and Housing (REACH) is a private, non-profit organization that supports individuals with a variety of lifelong disabilities including Cerebral Palsy, Autism, Down's syndrome and related medical and/or behavioral disorders. Our history of achievements is the result of strong community and family support and an organizational culture that continually seeks to remove barriers and change the limiting cultural stereotypes long associated with this population.

Customized to fit needs of our clients, people with disabilities and their families, REACH creates the possible when it feels impossible. We approach every person and situation as an opportunity to find a comprehensive, individualized solution to help people be their best selves and live their best lives.

Testimonials

(No testimonial has been submitted by Frederik)
Frederik was very communicative and easy to work with. By working together we were able to overcome some obstacles in order to set up the Google Ad Grant. Through teamwork we were able to create a great campaign that should generate lots of traffic. I would recommend anyone to work with REACH!
Nathan K.
Nathan K.

Volunteer

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