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Logo Design & Visual Brand Identity

Help Williamsburg Area Meals On Wheels elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Williamsburg Area Meals On Wheels
Williamsburg, VA, USA
Williamsburg Area Meals On Wheels
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Williamsburg Area Meals On Wheels
Williamsburg, VA, USA

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Cause
Health & nutrition
Skills
Graphic design

Posted November 11th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need an updated logo and additional logo for another program as well as a social enterprise. We have some ideas, but truly want to make sure we are branding in the right direction, colors etc. We are also seeking a new website design so we want new logos to truly express who we are and what we do in the community.

What we have in place
  • We currently have several ideas, which should make it easy for you to get started. We also have staff dedicated time to help, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to keep delivering food to those in need.

We want to make a strong impact with our new website. Most people see us on the internet not in our office, so our "face" for public viewing has to be just right.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Williamsburg Area Meals On Wheels
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Cause
Health & nutrition
Posted by
CU
Catherine U.

Executive Director

Our mission

To deliver hot nutritious meals to those in our community 18 and older who for a physical or mental impairment are unable to prepare meals for themselves.

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