Email Marketing Copywriting

Help The Street Smarts engage their community with an email series that gets their message across in a clear and compelling way.
The Street Smarts
Oakley, CA, USA

Posted November 6th

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Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

We introduce college students of color into the Finance and Accounting sector. We provide internships in: Hedge Funds, Investment Banking, Wealth management, Back office financial management. We are expanding into accounting firms and venture capital firms.

We recruit these students mostly from Community colleges and enhance their skill sets through industry speakers, mentoring, financial education, & business etiquette training.

What We Have In Place
  • We currently have Constant Contact account, web site, decks, which should make it easy for you to get started. We also have LinkedIn & FB, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to move on some other projects.

The Financial Services and Accounting fields are severely lacking diversity and inclusion from minorities especially from African American and Latino backgrounds. As our society becomes a majority minority country these industries fail to reflect this new dynamic. We are choosing to make a difference in our community.

I want our email Marketing campaign to help us spread the message of TSS and attract more funders

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

The Street Smarts is dedicated to creating opportunities for students from traditionally underserved groups to gain experience in and exposure to the world of Finance and Accounting.

* We facilitate placements in summer internships for students interested in business, accounting and finance.

* We create other learning opportunities for students that increase their exposure to professionals working in the field.

* We mentor students in how to maximize the value of these opportunities.