Google Ads Set Up

Help Gray Matter Experience make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Gray Matter Experience
Chicago, IL, USA
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Gray Matter Experience
Chicago, IL, USA

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Posted November 4th

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Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a list of hashtags we use frequently, which should make it easy for you to get started. We also have a pitch deck that explains more about the organization, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to provide seed funding for one of our teen businesses - allowing them to grow and scale their company.

Google Adwords is something we've always wanted to delve into but have not identified the proper systems to setup and manage the process. This project would help propel our web presence and allow us more visibility to our potential donors, students and volunteers - who are crucial for our impact.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Gray Matter Experience
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Our mission

The Gray Matter Experience (TGME) is a non profit and entrepreneurial experience program for high school students. Our mission is to expose youth to entrepreneurship and provide them access to the tools and resources necessary to build businesses that impact their communities. We believe that by allowing students to serve on the front lines of community growth and ownership, it will increase their self-worth and strengthen ties to their the communities in which they live. We provide coaching, capital, curriculum, connections, and community to level the playing field for teens to enter the entrepreneurial space.

Testimonials

Nathan was such a pleasure to work with. He understood very quickly the scope of work and made sure to keep open lines of communication throughout the process. He was able to help us apply for a Google Ads grant and get our Google Ad words up and running with no problem. I am extremely excited to see the results of his hard work and the impact it has on the organization.
Britney R.
Britney R.

Founder + CEO

Google Ads Set Up Project

Britney was very easy to work with and was vocal about the campaigns that she was interested in. With her support we were able to get Gray Matter verified for Google Ad Grants. I would highly recommend working with Britney!
Nathan K.
Nathan K.

Volunteer

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