Logo Design & Visual Brand Identity

Help MOSTe: Motivating Our Students Through Experience elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
MOSTe: Motivating Our Students Through Experience
Los Angeles, CA, USA
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MOSTe: Motivating Our Students Through Experience
Los Angeles, CA, USA

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Posted November 4th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

MOSTe will celebrate our 20th annual Lanterns Luncheon benefit in April 2020. We would like to create a 20th anniversary logo, as well as design guidelines we can use for the event's invitations and program.

What we have in place
  • We currently have a logo, colors, and previous materials, which should make it easy for you to get started. We also have other design collateral, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to use that money to take our scholars on an all-day teambuilding adventure instead.

The Lanterns Luncheon is the major annual fundraiser for MOSTe. An updated logo and new graphics will give the event fresh impact and hopefully attract additional supporters and donations.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

MOSTe: Motivating Our Students Through Experience
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Our mission

MOSTe mentors and empowers girls from underserved areas of Los Angeles County to become the next generation of college-educated women. Our vision is to develop women who are confident, career-focused agents of social change.

Testimonials

Delphine is magic! She approached this project with utter professionalism, enthusiasm for our mission, and a beautiful visual sense. Her communication was prompt and clear, and she set deadlines and kept to them. She gave us many lovely options, and developed her early thoughts into our final strong choice. I feel very fortunate to have collaborated with her.
Nicole F.
Nicole F.

Executive Director

Logo Design & Visual Brand Identity Project

I had a wonderful time working with Amy and MOSTe. From the beginning, Amy was so encouraging and thoughtful of my work and my time. She was always excited to see what I came up with, and provided timely and concise feedback, which it made it easier for me to revise my drafts. I feel very fortunate to have had to the opportunity to work with this client and help them with their mission!
Delphine S.
Delphine S.

Volunteer

The pixel