Website Visual Design

Help Midwest Grows Green capture attention and inspire action with beautiful visual design that gives emotional resonance to the written content on their new or existing website.
Midwest Grows Green
Madison, WI, USA

Posted November 1st

Project Details

What We Need
  • A complete overhaul of a website’s current visual design (including creation of a customized theme for Wordpress if needed)
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
Additional Details

We are working on a Toolkit for our Lawn & Land Forum (see The Toolkit will have its own webpage/website. We have contracted with the company Setwise for the back-end. We just need support with the front-end design.

What We Have In Place
  • We currently have pictures, some graphics & written, which should make it easy for you to get started. We also have a company SetWise that can offer guidance, and the ability to provide any other information you need.
How This Will Help
This project will save us $9,186 , allowing us to disseminate the Toolkit to park districts, schools, municipalities and communities across the Midwest.

This Toolkit is an essential resource for our Lawn & Land Forum. The Forum has shared pesticide reduction and natural lawn care information with more than 275 sports and recreational field managers. We want this Toolkit to serve as a go-to hub for these managers to find practical and vetted strategies, policies and practices to reduce or eliminate synthetic pesticides and fertilizers.

Project Plan

Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
Milestone 1: Analysis of Materials and Brainstorm
  • Professional connects with Volunteer Manager to discuss the goals for the design, brainstorm initial ideas and align expectations for the project
Milestone 2: Initial Design
  • Professional creates a mock-up design based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback, which the Professional incorporates into design revisions
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide for the Volunteer Manager's approval
  • Volunteer Manager works with a developer (independent of the project), to implement the design
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About The Org

Posted by
Ryan A.

Community IPM Outreach Specialist

Our Mission

Midwest Grows Green accomplishes large scale behavior change by sharing pesticide and fertilizer reduction information at critical places where lawns influence our lives.

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