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Google Ads Set Up

Help Attack Poverty make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Attack Poverty
Stafford, TX, USA
Attack Poverty
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Attack Poverty
Stafford, TX, USA

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Cause
Community & economic development
Skills
Digital marketing Search engine marketing

Posted November 1st

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a nonprofit account with Google, which should make it easy for you to get started. We also have been approved for Google Ads, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to put that directly into our services and impacting the people who need it most!

Bringing more of the right people to our site will be key in expanding our mission.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Attack Poverty
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Causes
Community & economic development Disaster relief Education
Posted by
Attack P
Attack P.

Volunteer manager

Our mission

VISION: Empower people to attack poverty in their life and community

MISSION: Strengthen under resourced communities through spiritual growth, education, revitalization and basic needs

What we do

We awaken potential and provoke transformation in under-resourced communities through holistic and tailored solutions

Testimonials

Read the Impact Story
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