Messaging Guidelines

Help St. John Rescue, Inc. get standard descriptions of their organization or a program that incorporates their mission and key value propositions.
St. John Rescue, Inc.
St John 00831, VI, USA
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St. John Rescue, Inc.
St John 00831, VI, USA

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Posted November 11th

Project details

What we need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
Additional details

St. John Rescue is back on it's feet after being hit by Hurricanes Irma and Maria. We have a lot to offer as far as trainings and community outreach but we are not currently getting this information out to the public in an appropriate manner. We'd like to start with messaging guidelines while working on our marketing and communication strategies.

What we have in place
  • We currently have information on our website and an old rack card, which should make it easy for you to get started. We also have a really bad draft of a tri fold (which is why we need help), and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to add additional specialty trainings and increase community outreach.

We have a huge donor base and at this point I'm not really sure they understand what we are doing as an organization to stay trained and work with the community on education.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
1
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
2
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About the org

St. John Rescue, Inc.
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Posted by
Valerie H.

Office Manager

Our mission

St. John Rescue is an all volunteer organization dedicated to saving lives, providing community education and building a better way of life for the people of St. John.

What we do

St. John Rescue provides volunteer emergency medical support to EMS, Fire, PD, National Park and Coast Guard.

Volunteer Responding members are at minimum EMR, CPR and First Aid Certified and are properly equipped to head to emergencies when dispatched by local agenices.

St. John Rescue continues to provide specialty trainings to members as well as community courses (CPR and First Aid) in order to increase skills and resources as a whole on St. John.

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