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Google Ads Set Up

Help OASIS Center International make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
OASIS Center International
Crows Landing, CA, USA
OASIS Center International
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OASIS Center International
Crows Landing, CA, USA

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Cause
Arts & culture
Skills
Digital marketing Search engine marketing

Posted November 20th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have marketing plans, resources, and teams, which should make it easy for you to get started. We also have access to ad-words, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to drive more advocates to our on-line platforms.

OASIS is looking to have a greater on-line presence in 2020, and would like to use Ad-Words to drive more advocates and doners to our website and social media outlets. We enable our arts and youth community to grow and increase mission awareness.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

OASIS Center International
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Causes
Arts & culture Youth development
Posted by
Jin S
Jin S.

Executive Director

Our mission

OASIS Center International is a 501(c)3 community development organization, working in partnership with both public and private entities to bring art back into the lives of our youth. Established in 2012, the vision of OASIS is to inspire a generation of youth to fulfill the highest level of life achievement possible through discovery and development of their inherent creative gifts. Our mission is to positively impact at-risk youth through a replicable Arts Mentoring Program and to enhance the skills of local artists through community engagement.

What we do

Recognizing the advantageous effects of arts education on both students and society, OASIS is committed to restoring arts and cultural enrichment at the core of communities, and we believe this starts with a focus on the youth, especially those at-risk in underserved areas of the community. OASIS provides students with instruction in a variety of modalities, including architectural design, creative art journaling, film-making, and tap dance.

Testimonials

Read the Impact Story
Nik is an excellent professional that has brought expert knowledge on Google Adwords to OASIS. He has a great heart to help people and my team was trained in using Google Ads to increase brand awareness. Thank you Nik!
Jin S.
Jin S.

Executive Director

Google Ads Set Up Project

(No testimonial has been submitted by Nik)
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