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Google Analytics Set Up & Training

Help Community Empowerment Fund track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Community Empowerment Fund
Chapel Hill, NC, USA
Community Empowerment Fund
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Community Empowerment Fund
Chapel Hill, NC, USA

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Cause
Housing & homelessness
Skills
Data analysis Digital marketing Information technology

Posted October 28th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

Looking for a way to analyze donations through google analytics!

What we have in place
  • We currently have setup google analytics to track our site, which should make it easy for you to get started. We also have a savvy tech person, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to increase donations from individuals.

it will improve our ability to cultivate online donors

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Community Empowerment Fund
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Causes
Housing & homelessness Community & economic development Human services
Posted by
JY
Jon Y.

Co-director

Our mission

The Community Empowerment Fund offers savings opportunities, financial education, and assertive support to individuals who are seeking employment, housing, and financial freedom. The opportunities for employment and greater housing that CEF advances motivate participants to build personal assets, gain higher income, engage in a healthy community, and sustain transitions out of poverty.

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