Marketing Strategy Sessions

Help Endeavor Health Services brainstorm and plan ways to reach their target audience most effectively.
Endeavor Health Services
Buffalo, NY, USA
Skills
Marketing

Posted October 18th

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Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
What We Have In Place
  • We currently have a Business Development person to lead this project, which should make it easy for you to get started. We also have a draft Marketing Budget for 2020, and print materials, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to provide more services to our clients and continue to rebrand our organization.

We are rebranding our organization, and want to improve our name recognition in the community, and better compete with our competitors.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Posted by
Kristin K.

Project and Business Development Manager

Our Mission

Endeavor Health Services provides integrated mental health and addiction services to individuals of all ages. Services are provided in Erie, Niagara, Orleans, and Monroe Counties. Individuals receive services in our clinics and in the community. Services are intended to help improve all areas of our clients lives.

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