Social Media Content Calendar

Help The Sumaira Foundation get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
The Sumaira Foundation
Brookline, MA, USA

Posted October 29th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We'd love for some help with a creative Giving Tuesday Campaign (December5th)! Since there are so many nonprofits reaching out for donations, we'd like for someone to think outside the box about a campaign that asks our followers to save their money for our upcoming Gala instead. Our Instagram and Facebook engagement continues to grow daily and we have a ton of resources to help get you started.

What We Have In Place
  • We currently have a list of content sources, hashtags, past campaigns and more, which should make it easy for you to get started. We also have a squad of awesome ambassadors who post regularly, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to invest more dollars into our grants programs which helps research teams/organizations to find a cure and deepen community initiatives like #DogsforNMO and #VoicesforNMO.

NMO is an extremely rare autoimmune disease that impacts all different kinds of people from all over the world. With so much uncertainty, we hope our ability to raise awareness means more patients will detect the disease much earlier and feel truly supported by + connected to a community along their journeys.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Our Mission

The Sumaira Foundation for NMO is dedicated to generating global awareness of neuromyelitis optica spectrum disorder (NMOSD), fundraising to find a cure, and creating a community of support for patients + their caregivers.

What We Do

In 2014, this organization was founded based on the theory that heightened awareness and visibility of NMO will enhance funding to accelerate research to eventually find a cure.

*TSF Spark Grants award $10,000 annually to non-profit organizations, researchers, and/or institutions engaged in: research into prevention, treatments and a cure for neuromyelitis optica spectrum disorder (NMOSD).

*Voices of NMO (TM) is our flagship storytelling platform that features written, visual and audio content that shares the experience of those impacted by NMO to a global audience.

*TSF Ambassador Program is an invite-only initiative for passionate individuals eager to illuminate the darkness of neuromyelitis optica on behalf of The Sumaira Foundation for NMO.

*Our Partnerships + Affiliations help power our core areas of focus: generating awareness, fundraising and community development.

*Our year-round programming has convened thousands of patients, families, caregivers, community leaders, medical professionals and allies from around the country.

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