Philadelphia Young Playwrights is looking to launch a Social Media campaign specifically around Giving Tuesday (December 3, 2019) and Calendar Year End giving. We need assistance with overall plan messaging, implementation timelines, designing digital materials and images, and copy for this campaign.
Because we serve students primarily in their classrooms and it's hard for the general public to "see" the work we do, we struggle to engage individual giving at the level we should for an Organization of our size. We hope to engage Board Members and Alumni especially with easy ways to reach their networks to raise more individual giving and awareness of our mission and programs.
Philadelphia Young Playwrights' mission is to tap the potential of youth and inspire learning through playwriting.
(No testimonial has been submitted by Lindsay)
Working together to streamline the creative development process for the Philadelphia Young Playwrights' social media activity was an absolute pleasure. Lindsay and her team have been doing incredible work for a very long time, but talking about specific objectives for the social channel and creating a framework to drive those goals should increase efficiency and effectiveness of all the social efforts moving forward. We also discussed how those objectives could be optimized by integrating all of the marketing efforts and how the social/digital ecosystem could best be leveraged for Giving Tuesday gave us a lot to discuss in a series of calls we had for this project. While I was/am still very interested in providing guidance in the social/digital space, the internal team is off and running ... excited to follow the success this organization achieves in the near future!