This project was completed on Nov 22, 2019
Matched with Patrick H
Matched with
Patrick H.

Marketing Strategy Sessions

Help Tucson Girls Chorus brainstorm and plan ways to reach their target audience most effectively.
Tucson Girls Chorus
Tucson, AZ, USA

Posted October 3rd

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Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
Additional Details

We have just formed a marketing committee as an extension of our Board, and we need a marketing plan to get us started.

What We Have In Place
  • We currently have a dedicated staff member to this project, which should make it easy for you to get started. We also have a marketing summary of what we are already doing, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to partially fund an outreach project at a low-income school, providing a choir for 20 girls who don't otherwise have access to a choral program.

Tucson Girls Chorus currently serves over 240 singers throughout Tucson with 11 different choirs. We have a very small staff and a quality product that we are very passionate about (empowering girls through music). We are hoping to grow our membership by focusing on both retention and recruitment. A marketing strategy will help us to clarify our goals and gain some knowledge on how best to achieve them in order to bring the power of singing together to more of Tucson's youth.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Posted by
Jess E.

Community Outreach Director/Associate Conductor

Our Mission

The mission of the Tucson Girls Chorus is to prepare a diverse group of young women to be confident leaders through participation in a well-constructed educational program that emphasizes music, performance, leadership training and community service.

What We Do

TGC provides high-quality choral education for Tucson's youth. Singers gain self-confidence, connect with others, develop a strong work ethic, and are welcomed into the TGC family. We strive to serve girls of all backgrounds & abilities through our 11 choirs.


Patrick was fantastic! He was kind, communicative, and knowledgeable. We enjoyed working with him and hope to do so again in the future.
Jess Edelbrock
Jess E.

Community Outreach Director/Associate Conductor

Marketing Strategy Sessions Project

A great cause and I enjoyed working with such a dedicated staff.
Patrick Howley
Patrick H.