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Logo Design & Visual Brand Identity

Help Philadelphia Hospitality elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Philadelphia Hospitality
Philadelphia, PA, USA
Philadelphia Hospitality
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Philadelphia Hospitality
Philadelphia, PA, USA

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Cause
Community & economic development
Skills
Graphic design

Posted July 1st

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

An updated logo with an icon that symbolizes what we do

What we have in place
  • We currently have a logo and brand, which should make it easy for you to get started. We also have provide background and thinking for a new look, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to better position and distinguish us from the competition and to visually tell our story.

It will update the organization visually and better articulate who we are and what we do. We need to appear more modern and upscale without feeling old-fashioned and staid. In the end it will be part PR and branding.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Philadelphia Hospitality
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Causes
Community & economic development Arts & culture
Posted by
Mariska B
Mariska B.

Executive Director

Our mission

The mission of Philadelphia Hospitality, Inc. is to support economic growth through tourism by promoting the Greater Philadelphia Region as a premier destination for cultural and historical travel.

What we do

Custom tour operator of the Philadelphia region offering personalized itineraries, behind-the-scenes access and exceptional customer service. Our team has over 30 years of experience and insights who have carefully vetted accommodations, restaurants and attractions - all of which we will book for you. Single and multi-day tours include museums, history, cultural, gardens and culinary and more. Our guides are experienced, local experts who are multi-lingual and multi-cultural and they love what they do!

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