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Membership Strategy

Help Design Museum of Chicago develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Design Museum of Chicago
Chicago, IL, USA
Design Museum of Chicago
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Design Museum of Chicago
Chicago, IL, USA

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Arts & culture
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Business development Entrepreneurship Strategy consulting

Posted September 26th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have an established membership program, which should make it easy for you to get started. We also have an executive director that is committed to the project, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to focus on our mission of planning exhibitions and programs that educate, inspire, and innovate through design.

In addition to creating a consistent earned revenue stream for the Design Museum of Chicago, an engaged and thoughtful membership program will also grow our network of supporters, raise our profile in the community, and better serve the people that make our work tangible.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Design Museum of Chicago
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Causes
Arts & culture Education
Posted by
Tanner W
Tanner W.

Founder & Executive Director

Our mission

Design is an integral tool that connects communities and creates equity. Through free, short-term exhibitions, engaging public programming, and robust partnerships with other arts, academic, and non-profit organizations, the Design Museum contextualizes and humanizes design's influence in everyday life. Like art, science, and the humanities, design surrounds us. It impacts our worlds deeply, affecting everything from our quality of life to our interactions with our neighbors. Bringing design to a relatable, human level allows us all to better understand the power of design and to utilize that power to fundamentally improve the human condition.

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