Website Copywriting

Help ESL In-Home Program of Northern Nevada improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

Although the program has been in existence for 15 years, the website is in need of overhaul. My mother (89) has put together some content but now after 15 years and several highly visual award recognition,I am helping her to become more clear in her messaging. T. I am posting another project to help with the visual component of the website. but We are desperately in need of a professional who can help with our wording, what to say, how to say it and how to best deliver it so it resonates.

What We Have In Place
  • We currently have a basic website (which needs to be overhauled), which should make it easy for you to get started. We also have written material (and my mother/info keeper), and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to put it toward our savings bucket that's titled "the hiring of a Program Director".

we need money. And we need the type of succinct and concrete call to action and messaging that will communicate this. My mother is 89 and the Exec Director. She's built a beautiful program but its all free and volunteer based. We need to have the words and clear call to action in a message to resonate with potential donor/financial collaborators that come to our site with the financial goal to hire administrative staff i.e., my MOther's replacement so the program has a chance to carry on.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Posted by
Dr. Joanne R.

Proud Daughter & Part Time Program Consultant

Our Mission

we are currently working on rebranding to include our name. Right now we are in one part of the state with the goal to expand nationally and worldwide.

English Language Learners In-Home Program provides tutoring at no cost to adult individuals who have the desire to learn or improve their English language skills to include workplace communication, computer literacy, GED preparation, and US citizenship study.

our tag line (work in progress)
No Cost English Tutoring Around the World

What We Do

https://cnn.it/2Nm1c1o

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