Google Ads Set Up

Help Watershed Watch Salmon Society make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Watershed Watch Salmon Society
Vancouver, Canada
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Watershed Watch Salmon Society
Vancouver, Canada

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Posted September 17th

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Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have a new website and a Google Adwords training grant. Now we need help to set up Google Adwords to drive people to our site.

What we have in place
  • We currently have a new website, and branding guidelines, which should make it easy for you to get started. We also have some clear ideas about the audiences we want to reach, and the ability to provide any other information you need.
How this will help
This project will save us $7,842 , allowing us to spend more resources on our campaigns and field work.

We are a science-based salmon advocacy organization. We are very small, but do unique and important work to defend and rebuild wild salmon in BC. Our advocacy is most effective when we have many people behind us, volunteering, donating, signing our petitions and joining our other activities. Having more people visit our website and finding out about us will strengthen and grow our organization and show decision makers the popular support for rebuilding BC wild salmon.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Watershed Watch Salmon Society
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Posted by
Anna K.

Communications Manager

Our mission

Our mission is to defend and rebuild B.C.'s wild salmon, along the water and in the community.

What we do

We love B.C.'s wild outdoors. We love B.C. wild salmon, and we are committed to bring back wild salmon to once again thrive in waterways across the province.

Testimonials

Greg went above and beyond to help us with our project to set up Google Adwords. I really was starting from almost zero, and he very patiently and thoroughly guided me through all the steps. He is very organized and reliable, and so generous with his time. But what I have enjoyed most about working with Greg is his friendly and positive attitude. I highly recommend Greg.
Anna K.
Anna K.

Communications Manager

Google Ads Set Up Project

The organization works on some important issues related to wild salmon conservation and salmon farming. The director of communications, Anna, was awesome to work with.
Greg D.
Greg D.

Marketing Management Consultant

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