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Google Ads Set Up

Help Heidi Duckler Dance make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Heidi Duckler Dance
Los Angeles, CA, USA
Heidi Duckler Dance
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Heidi Duckler Dance
Los Angeles, CA, USA

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Cause
Arts & culture
Skills
Digital marketing Search engine marketing

Posted September 18th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a functional website and website technician, which should make it easy for you to get started. We also have an inactive GoogleAd grant, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to have our staff focus on furthering our educational and artistic programming

This project is important to our organization because it will help us achieve our goal of having higher ticket sales as well as drive more people to find out about our company and its mission.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Heidi Duckler Dance
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Causes
Arts & culture Community & economic development Education
Posted by
Raphaelle Z
Raphaelle Z.

Managing Director

Our mission

heidi duckler dance creates place-based performances that transform non-traditional spaces, providing learning opportunities and engaging diverse communities, in the belief that the arts can change our vision of the world and of ourselves.

Testimonials

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