Google Ads Set Up
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
We have had a Google AdWords grant for several years, but have never figured out how to utilize it well. We have always maintained it, to ensure we continue receiving the Grant. We have added recommended keywords and such, but our small staff has no other experience with Google AdWords and we need help setting up a strategy and teaching one of our staff members how to maintain and grow. Main goal = drive more people to our website.
What we have in place
- We have the AdWords Grant. We have an Ads profile and we have a few keywords and things, but nothing very good. We of course have our sign on info and can share that with you easily for you to sign in and help see where we are at and set things up for us. We have two staffers with marketing background, so explaining how to maintain the Adwords, once set up, should't be too hard for us to grasp!
How this will help
This project will save us $3,486 , allowing us to bring sports and adaptive bikes to more people with special needs! This will create more/better exposure, directly impacting our ability to grow and change more lives!
Main goal is to drive more traffic, in general, to our national website. That will create new potential donors, create expansion opportunities, help families of kids with special needs find us and get connected, and help volunteers get connected with our volunteer opportunities.
Project plan
Testimonials
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