Website Visual Design

Help Pittsburgh Community Reinvestment Group capture attention and inspire action with beautiful visual design that gives emotional resonance to the written content on their new or existing website.

Project Details

What We Need
  • A visual redesign of the Organization's website
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
  • Commitment to 2 phone calls with a developer to guide initial front-end coding work
Additional Details

We're working on launching a new website. All content has been hauled over and condensed from the current site. Hoping to identify a professional to help liven up the site.

What We Have In Place
  • We currently have Squarespace, which should make it easy for you to get started. We also have an old word press site, and the ability to provide any other information you need.
How This Will Help
This project will save us $9,186 , allowing us to better serve the region.

This project will help bring PCRG into the now and out of the past. It will help us become more appealing to our audience by using visuals vs an information overload.

Project Plan

Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
Milestone 1: Analysis of Materials and Brainstorm
  • Professional connects with Volunteer Manager to discuss the goals for the design, brainstorm initial ideas and align expectations for the project
Milestone 2: Initial Design
  • Professional creates a mock-up design based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback (2-3 rounds), which the Professional incorporates into design revisions
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide and design notes for the Volunteer Manager's approval
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About The Org

Our Mission

The Pittsburgh Community Reinvestment Group (PCRG) is a consortium of community leaders working for economic justice, equitable investment practices, and sufficient financial resources to revitalize communities throughout Allegheny County and Western Pa.

What We Do

Organization Description
PCRG is a nationally recognized leader on issues of equitable justice and access to affordable capital, annually evaluating lending intuitions, who engage in the Allegheny County market, as well as identifying trends that emerge in our 60 members communities. Those trends are then evaluated and reported to educate the community development system and government partners. PCRG works to effectively advance strong inclusive communities of choice. PCRG is growing its member capacity, advocating affordable housing, ensuring quality mobility options, and helping advance affordable capital. PCRG offers an array of programs that work in partnership with neighborhood organizations. PCRG combines these activities to advance its members mission. National partners include: National Community Reinvestment Coalition (NCRC), the Federal Reserve Bank, the National Association of Community and Economic Development Associations, and NeighborWorks America. As a membership organization, it leverages its national and regional relationships and influence to bring critical community stakeholders and resources together to work collaboratively to address community related issues.

Org Purpose
PCRG works tirelessly to protect the Community Reinvestment Act, ensuring that low income residents have access to affordable home mortgage products to buy a home, as well as connecting accessible quality neighborhoods and capital to drive local community development and small business opportunities. We are a membership organization whose vision helps create complete communities with wealth-building opportunities for all. It meets its mission and vision by deploying programming, educating the public as well as its membership, and by taking action in three core competency areas: Influencing Policy through Advocacy, conducting research and analysis, and identifying resources and services for its members.

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