Storytelling
AIM at Melanoma
Storytelling
Project details
What we need
- A compelling narrative, or set of stories
- Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
- Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
- Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details
AIM at Melanoma Foundation is preparing to launch its first annual fund campaign, The 2020 Melanoma 50 State Challenge. We need assistance in creating multi-layered messaging, including incorporating smaller campaigns throughout the year. For example, coordinated with holidays, such as Mother's Day, Melanoma Awareness month, Melanoma Monday, etc.
What we have in place
- We currently have the marketing plan and creative brief completed, which should make it easy for you to get started. We also have the VP and marketing director, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to invest in melanoma cancer research programs
This is our first annual fund and we are excited about the potential revenue stream that allows us to continue funding cancer research and providing valuable resources for melanoma patients and survivors.
Project plan
Posted by
Kathleen L.
Director of Marketing
Our mission
AIM at Melanoma is the largest international melanoma foundation globally engaged and locally invested in advancing the battle against melanoma through innovative research, legislative reform, education, and patient and caregiver support.
