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Facebook Ads Set Up

Help Camp Jamison promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Camp Jamison
Philadelphia, PA, USA
Camp Jamison
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Camp Jamison
Philadelphia, PA, USA

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Cause
Youth development
Skills
Digital advertising Digital marketing

Posted September 11th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We are having a Designer Bag Bingo fundraiser and would love a more strategic plan to get our event out to the public

What we have in place
  • We currently have information from what we've done in the past for this event, which should make it easy for you to get started. We also have event details and a facebook event set up, and the ability to provide any other information you need.
How this will help
This project will save us $1,308 , allowing us to raise more money for our event and thus give more money to our camp and our campers.

This is our biggest event fundraiser of the year. We are prepping for our 10 year anniversary so it needs to be the best ever!

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Camp Jamison
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Causes
Youth development Diversity & inclusion Education
Posted by
Jacqueline M
Jacqueline M.

Founder and Executive Director

Our mission

Camp Jamison's mission is to provide an inclusive, affordable, and diverse traditional overnight summer camp experience for all Philadelphia children. Camp Jamison offers a range of activities as well as social and emotional benefits. Camp Jamison's founder, Jacqueline (Christy) McDonough, created Camp Jamison because she knew firsthand of the transformative power of summer camp, and wanted to offer the joy of the camp experience to children from her hometown of Philadelphia. We are celebrating our 10th year in operation this summer so we are very excited about that!

What we do

Camp Jamison runs a traditional overnight summer camp program for all children.

Testimonials

Read the Impact Story
Wow! Sarah was so helpful and knowledgeable about facebook ads and totally took a great load off my shoulders for our upcoming event!
Jacqueline M.
Jacqueline M.

Founder and Executive Director

Facebook Ads Set Up Project

Jacqueline was really enjoyable to work with. The project was smooth and had a really great hook (bag bingo in this case) along with a great cause. Highly recommend.
Sarah H.
Sarah H.

Volunteer

The pixel