Email Marketing Copywriting

Help Black Students of California United (BSCU) engage their community with an email series that gets their message across in a clear and compelling way.
Black Students of California United (BSCU)
Fresno, CA, USA
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Black Students of California United (BSCU)
Fresno, CA, USA

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Posted September 3rd

Project details

What we need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional details

This marketing campaign is two fold. One line is dedicated to encourage students to register for the program and it will be sent out by the Chapters of our organization. The other line is to encourage school districts to register their schools to the BSCU membership program.

What we have in place
  • We currently have nearly 80 member sites, which should make it easy for you to get started. We also have nearly 1000 total members, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to invest that revenue back into our youth development and leadership training programs.

While we have nearly 80 member sites, we don't have the ability to send communications to all of the individual members. This project will address that issue and increase our visibility directly to our members.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Black Students of California United (BSCU)
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Posted by
Mark G.

Interim Executive Director

Our mission

Our mission is to provide Black youth with the tools, education and experiences to prepare them to become fully engaged participants in the state's civic and economic life.

What we do

The Black Students of California United (BSCU) is a statewide membership-based organization focused on developing Black youth so that they can contribute their leadership, voices and energy in shaping the world.

We do this by providing regional forums at colleges and universities, developing youth senators through leadership training workshops, facilitating professional development seminars for BSU Advisors, and managing a statewide network of high school youth leaders and embedding a culturally responsive approach in our programming.

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