Google Ads Set Up
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
We have never used Google Adwords and are excited to learn how it can help promote our performances
What we have in place
- We currently have staff time, website, marketing plan, which should make it easy for you to get started. We also have Google Ad Grant status pending, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to stretch our marketing budget even further!
The Bay Area is a saturated market for performing arts companies. We struggle to reach new markets for advertising our performances. This will help us to increase awareness about our programming and performances.
Project plan
Our mission
Zaccho Dance Theatre creates and presents performance work that investigates dance as it relates to place.
What we do
Since our founding in 1980, Zaccho has been an innovative force in both the world of dance and our home community of Bayview Hunter's Point, San Francisco's African American Arts & Cultural District. Artistic Director Joanna Haigood and collaborators pursue unique and challenging visions of dance, including spectacular aerial choreography, evocative site-specific performances, and culturally significant subject matter. Zaccho opens the door to creative expression for a diverse group of artists, and elevates it to works of international acclaim.
Zaccho draws inspiration from social histories including the African-American experience, and returns it to the community through inclusive youth programs, adult classes, artist-in-residence programs, and a one-of-a-kind aerial arts festival, many at low or no-cost to participants. As a longstanding nonprofit program, we pride ourselves on maintaining our artistic integrity, social consciousness, and community involvement.