Communication Materials Audit

Help Marin City Community Development Corporation refresh their communications materials to ensure consistency in writing style and tone, accurate spelling and grammar, and a clear and engaging voice.
Communication Materials Audit

Project Details

What We Need
  • Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
  • Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
  • Revised materials should adhere to branding, communications and marketing goals
Additional Details

We need to diversify our funding streams and increase our donor base. Our fundraising and marketing materials need to be audited. We need suggestions about what other strategies and materials we can develop, such as infographics, to help us build financial support for our programs from the public and high net worth individuals.

What We Have In Place
  • We currently have Case Statement and Capital Campaign Documents, which should make it easy for you to get started. We also have Program marketing materials, strategic plan, etc., and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to increase the proportion of Executive Director's time spent on direct marketing activities.

The marketplace for nonprofit organizations is highly competitive. Those with great staffing, project outcomes and materials fare better. Therefore, we need to improve our fundraising, website, infographics and other materials to draw attention to our programs so they may garner more diversified funding support from a variety of audiences.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides external communication materials to be reviewed; list may include: website and social media copy, brochures, auto-generated emails, press releases, and job postings
  • Volunteer Manager provides relevant strategic documents such as any messaging guidelines or fact sheet
1
Milestone 1: Analysis and Recommendations
  • Professional and Volunteer Manager discuss the Organization's existing and desired brand messaging, tone, and style
  • Professional and Volunteer Manager agree on the specific set of materials for review
2
Milestone 2: First Round of Revisions
  • Professional performs initial round of edits to select materials
  • Volunteer Manager provides feedback with respect to style and tone, which the Professional incorporates
3
Milestone 3: Presentation of Deliverables
  • Professional edits all materials according to agreed upon guidelines and goals
  • Volunteer Manager provides a final round of feedback, which the Professional incorporates before final handoff
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About The Org

Our Mission

Enhance community development and economic self-sufficiency through employment services and financial education.

What We Do

We offer the following:
- Job Readiness Training
- Employment Services
- Financial Education
- Youth Services
- Affordable Housing Assistance

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