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Logo Design & Visual Brand Identity

Help Child Development Resources elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Child Development Resources
Williamsburg, VA, USA
Child Development Resources
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Child Development Resources
Williamsburg, VA, USA

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Cause
Human services
Skills
Graphic design

Posted August 20th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Catchafire Oyster Roast Project


Project - Event Logo Design

Time - 1-2 weeks

Project Details
We need a logo designed for a new fundraising event.
Child Development Resources
Oyster Roast
We would like the logo to have some kind of representation of an oyster. Not too cartoony but still fun. No more than 3 colors for easy reproduction on a variety of materials. We are on a short timeline so time is of the essence.

What we have in place
  • We currently have examples of what we like, which should make it easy for you to get started. We also have details, and the ability to provide any other information you need.
How this will help
This project will save us $2,034 , allowing us to support the babies, toddlers and young children in our community.

This is our first ever oyster roast and we are hoping to make it a tradition in our community. This would be a major fundraiser for our agency.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Child Development Resources
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Cause
Human services
Posted by
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Mary Jean H.

Director of Development

Our mission

Child Development Resources (CDR) strives to inspire and empower children, families, and early childhood professionals to reach their full potential, whatever their challenges.

Testimonials

Read the Impact Story
Lydia created a logo for us for our first ever Oyster Roast. She did a great job and we just love the logo, which we plan to use in future years. Lydia was fun to work with, and very receptive to our ideas and needs.
Mary Jean H.

Director of Development

Logo Design & Visual Brand Identity Project

It was great working with Child Development Resources. I was happy to help them create an identity for their new annual event.
Lydia S.
Lydia S.

Branding, Graphic Design, Lettering, Writing

The pixel