Logo Design & Visual Brand Identity

for  Project Level
San Francisco, CA, USA
Posted by
Danielle B.

Director of Programs/Co-Founder

Posted Date
Aug 12, 2019
Virtual volunteer opportunity
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2 applications submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to We can sponsor more youth to attend our annual college and career tour.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We want to rebrand our visual for our organization. We want something that looks and feels more welcoming. Our current logo comes from our music industry days when certain typefaces were used for hip hop albums.

What We Have In Place
  • We currently have A logo and a working mission statement that explains who we, which should make it easy for you to get started. We also have A bio about our program and our founders to better understan, and the ability to provide any other information you need.
How This Will Help

We are looking to refresh our inward (vision and mission) and outer appearance (branding: logo & website. We want to make sure things are cohesive andsend the right message to participants, their families, and funders.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Project Level changes lives by educating, inspiring and motivating San Francisco's at-risk and underserved youth through the arts.

Our project is sponsored by:

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