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Google Ads Set Up

Help Womens Voices Now Inc make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Womens Voices Now Inc
Palos Verdes Peninsula, CA, USA
Womens Voices Now Inc
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Womens Voices Now Inc
Palos Verdes Peninsula, CA, USA

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Cause
Gender equity & justice
Skills
Digital marketing Search engine marketing

Posted August 6th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

I need:

1) To be trained in how to manage our Google Adwords Grant, including ending up with a "best practices" document with which I can train other staff to manage as well.

2) To fix/reactivate our Google Adwords grant which had a click-through rate issue in June so we're deactivated at the moment.

3) To have a walk through/orientation of the whole thing

What we have in place
  • We currently have a Google Adwords grant and existing campaigns, which should make it easy for you to get started. We also have an executive director overseeing the project, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to provide 79 hours of paid work to our staff that cover communication, PR, marketing, and program outreach.

One of the key public services provided by Women's Voices Now is a free film archive of women's rights films. With our limited resources we cannot afford to do regular marketing and PR campaigns. We rely on our google adwords grant to drive traffic to our archive to educate, spread awareness, and activate change makers in how to advocate for women's and girls' rights, using the tool of social-change film.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Womens Voices Now Inc
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Causes
Gender equity & justice Arts & culture Youth development
Posted by
Heidi B
Heidi B.

Executive Director

Our mission

Women's Voices Now (WVN) uses film to drive positive social change that advances girl's and women's rights globally.

What we do

We empower filmmakers, produce social-change films, and engage audience members to advocate for girls' and women's rights.

We carry out our mission with our film festival, our youth program, and our free online film collection.

Testimonials

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