Logo Design & Visual Brand Identity

for  Clean Trails
Evergreen, CO, USA
Posted by
Steve J.

Co Founder

Posted Date
Aug 6, 2019
Virtual volunteer opportunity
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3 applications submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to be effective in our advertising and outreach.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details


We have an existing logo for National CleanUp Day in Adobe Illustrator format. Looking to develop branding guidelines, modify existing logo (trim), modify logo for future events from 2019 thru 2025, and create a new logo in Spanish. Optional logo in other languages such as Mandarin.

Also, looking for creation of camera ready advertising and will post that project separately.

What We Have In Place
  • We currently have existing logo file in .ai format, which should make it easy for you to get started. We also have marketing/sales background to help develop branding ideas, and the ability to provide any other information you need.
How This Will Help

Branding consistency is very important and will be especially important in 2020. Partnering with Earth Day, we will be working with millions of Americans and hundreds of millions outside of the US.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

National CleanUp Day promotes harmony with the land by encouraging stewardship. We are providing mechanisms and tools to support a clean outdoors.

What We Do

We have five projects underway now and they are interlinked.
1. Clean Trails (our origins high in the mountains and at the beach)
2. National CleanUp Day - third Saturday in September held in conjunction with World CleanUp Day. Global event. See NationalCleanUpDay.org or the wikipedia page at https://en.m.wikipedia.org/wiki/National_Cleanup_Day
3. Earth Day CleanUp - Great Global CleanUp is a partnership with Earth Day. Held during Earth Month 2020. See EarthDay.org/cleanup
4. Plogging.org and Trashtag.org websites launching in August.
5. State Leadership Network 2020. Ambassador/State Coordinators needed.

Our project is sponsored by: AMEX

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