Google Analytics Reporting
Help Nonprofit Village Center, Inc. set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Google Analytics Reporting
Project details
What we need
- An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
- Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
- Optional: Training on how to create reports and use common insights features in Google Analytics
What we have in place
- We currently have Google Analytics set-up, which should make it easy for you to get started. We also have a recently refreshed website, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to put more time and energy into providing educational programs and workshops for our nonprofit members.
We are currently looking to tighten up our marketing strategy and become more efficient and effective with our communications. I hope this project will help inform on which of our marketing tactics are working and which ones aren't so I know where to focus our efforts to ultimately help us attract more members and get the word out about the educational programs we offer.
Project plan
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Testimonials
I really enjoyed working with Kyle! He was responsive and very easy to work with. He took the time to learn about my organization, our marketing goals, and how we could integrate Google Analytics into our everyday marketing practices. He created a great report which highlighted pertinent information that will help us see how our tactics and campaigns are being received, and showed me how to add or change it if necessary. I'm looking forward to incorporating the data from this report in our marketing efforts moving forward.
I enjoyed working with the folks at Nonprofit Village very much. They were open to sharing ideas and listening to feedback. Together, we were able to solve problems and develop reports that will influence their work down the road.