Google Analytics Set Up & Training

for  Students Run LA
Tarzana, CA, USA
http://www.srla.org
Posted by
Cassidy S.

Marketing and Communications Associate

Posted Date
Jul 30, 2019
Location
Virtual volunteer opportunity
Google Analytics Set Up & Training
Impact statement
This project will save us $6,772 , allowing us to fund the training program and race entries to run the LA Marathon for 20+ at risk students.

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

We are looking for a volunteer who can help us set-up and utilize google analytics in order to track our webpage and event page performances and optimize our web page/promotions to increase public interest and knowledge of our program.

What We Have In Place
  • We currently have a functional website with staff able to quickly make updates, which should make it easy for you to get started. We also have a program google adwords and analytics accounts, and the ability to provide any other information you need.
How This Will Help

Analytics will allow us to understand and optimize traffic to our webpage an thus allow us promote community participation in our program to a wider audience.

Project Plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Our Mission

Each year, SRLA welcomes more than 3,200 middle and high school students at 185 public schools and community programs across Greater Los Angeles to train alongside their teachers to complete the entire Los Angeles Marathon.

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