Copywriting

Posted by
Dawn C.

Executive Director

Posted Date
Jul 18, 2019
Location
Virtual volunteer opportunity
Impact statement
This project will save us $4,212 , allowing us to host four family engagement nights where approximately 500 parents and children learn and try out all the educational and entertainment resources at their local neighborhood library.

Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

I'm seeking a need or case statement for the importance of public libraries, especially in San Jose, CA, that will become the core of all unrestricted grant proposals

What We Have In Place
  • I have clear specifications for this copy. We also have a new mission, vision, values statement that will frame the organizational need statement.
How This Will Help

With a compelling need statement about the importance of public libraries, specifically for San Jose residents, I will be able to raise unrestricted funds for core infrastructure.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

The San Jose Public Library Foundation provides advocacy, funding, and leadership to support the programs, resources, and services of the San Jose Public Library.

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