This project was completed on Sep 3, 2019
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Matched with Ryan R
Matched with
Ryan R.

Social Media Content Calendar

Posted by
Becca B.

Development Manager, Distinguished Events

Posted Date
Jul 18, 2019
Location
Virtual volunteer opportunity
Share this project:
Social Media Content Calendar
Impact statement
This project will save us $4,212 , allowing us to put more money toward our mission and increase the attendance at the event to raise even more additional funds.

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Our 7th Annual CEOs Against Cancer Champions of Hope Gala will take place on Saturday, November 9, 2019. We are looking for a strategic social media content calendar leading up to the event to help market to new audiences through Facebook.

What We Have In Place
  • We currently have an up and running Facebook page, which should make it easy for you to get started. We also have content for this year and photos from past events, and the ability to provide any other information you need.
How This Will Help

To create a successful and strategic social media strategy to market and grow the Denver Champions of Hope Gala. At the gala, the community will come together raise a large amount of funds to save lives from cancer.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Our Mission

The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What We Do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

Our project is sponsored by: American Cancer Society

Testimonials

(No testimonial has been submitted by Becca)
It was honestly a lot of fun working on a couple month's worth of social media posts for ACS. The project was for their regional office in Denver and their annual Champions of Hope gala, which is something that can generate a lot of donations and good will to support ending cancer, and hopefully this content will help create more attention on the event. Becca was great to work with and supportive of what I was sending her, and was super helpful in sending me plenty of resources so I was well informed as I worked on the project.
Ryan Rosenquist
Ryan R.

Volunteer

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