This project is in progress
Matched with Michelle S
Matched with
Michelle S.

Logo Design & Visual Brand Identity

for  Center for Domestic Peace
San Rafael, CA, USA
Posted by
Cynthia H.

Program Director

Posted Date
Jul 17, 2019
Virtual volunteer opportunity
Share this project:
Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to use those funds for our website, produce a video on the story of gender-based violence, or engaging the public and private sector and community in our project to disrupt gender-based violence.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We are in the first phase of launching our project, "Just Returns: Mobilizing Capital to End Gender-Based Violence." Just Returns is exploring strategies to leverage finance to create gender-equitable social change.

    We have: 1) a pitch deck, 2) a definition of gender-based violence, an overview of the prevalence and the cost impact, 3) list of collaborative members, funders and partners, 4) preliminary strategies for using finance as a tool for social change, and 5) other materials.
How This Will Help

The goal of Just Returns is to leverage finances as a tool for interrupting and preventing gender-based violence, and to promote viable, alternative financial strategies grounded in equity and non-violence.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Center for Domestic Peace mobilizes individuals and communities to transform our world so domestic violence no longer exists, creating greater safety, justice and equality.

We provide transformational services and programs that protect and enhance victim safety, and ultimately engage our community in permanent change.

Our project is sponsored by: Marin Community Foundation

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