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Instagram Set Up & Strategy

Help Rosalynn Carter Institute for Caregiving use Instagram to engage with their community and expand their network of supporters.
Rosalynn Carter Institute for Caregiving
Americus, GA, USA
Rosalynn Carter Institute for Caregiving
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Rosalynn Carter Institute for Caregiving
Americus, GA, USA

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Cause
Human services
Skills
Digital advertising Social media

Posted July 15th

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
What we have in place
  • We currently have an instagram account, which should make it easy for you to get started. We also have existing content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to reinvest this money into creating more evidence-based programs that support the millions of caregivers in the world.

Instagram has a large number of followers we are not tapping into. This project is important because I am unsure how best to use this social media channel to our non-profits advantage. I need assistance with creating an IG strategy that will reach more caregivers and influencers as well as best practices for non-profits who want to use IG Stories to extend their reach.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Rosalynn Carter Institute for Caregiving
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Causes
Human services Education Health & nutrition
Posted by
MF
Mary-Margaret F.

Communications Coordinator

Our mission

The Rosalynn Carter Institute for Caregiving establishes local, state, national, and international partnerships committed to building quality, long-term, home and community-based services. We believe this begins with providing caregivers with effective supports to promote caregiver health, skills and resilience. We also believe strongly in the need to provide greater recognition for professional and family caregivers. We focus on helping caregivers coping with chronic illness and disability across the lifespan.

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