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Logo Design & Visual Brand Identity

Help Rainbow Health Minnesota elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Rainbow Health Minnesota
Minneapolis, MN, USA
Rainbow Health Minnesota
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Rainbow Health Minnesota
Minneapolis, MN, USA

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Cause
LGBTQ+
Skills
Graphic design

Posted July 12th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are exploring the need for a new name and a new brand identity after a failed prior attempt. Therefore, we need a new logo and visual identity.

What we have in place
  • We currently have some brand identity background, which should make it easy for you to get started. We also have a marketing manager, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to apply marketing funds towards media buys.

Our current name, created from a merger, has low awareness and does not reflect the personality of the organization. A relevant name and identity is essential for a successful nonprofit organization.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Rainbow Health Minnesota
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Causes
LGBTQ+ Diversity & inclusion Human services
Posted by
Jeremy H
Jeremy H.

CEO

Our mission

Address the health needs of Minnesota's LGBTQ+ and HIV affected communities.

What we do

1. We empower LGBTQ+ and HIV affected communities to maintain and improve their health with a person-centered approach to comprehensive services.
2. We train and consult with health care providers and senior care providers to improve care for older LGBTQ+ people and people with HIV.

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