Membership Strategy

Posted by
Takesha M.

Programs & Membership Manager

Posted Date
Jul 11, 2019
Virtual volunteer opportunity
Impact statement
This project will save us $8,908 , allowing us to put more funds into our training and development activities for community nonprofits as we have limited resources. This saving would allow us to put funds towards a CRM system

Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

Nonprofit PGC is looking to increase its membership within Prince George's County to provide capacity building workforce services to nonprofits within our community. We need a retention and growth strategy, including review of our current methods.

What We Have In Place
  • We currently have several spreadsheets of historical data of members, which should make it easy for you to get started. We also have our current benefits and letters sent to members, and the ability to provide any other information you need.
How This Will Help

Membership is a crucial part of our organization which allows us to provide low cost, high value events for community nonprofits. We also need to increase membership to drive additional revenue.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Our Mission

Nonprofit Prince George's mission is to "Advance Vibrant Communities through Excellent Nonprofits" by investing in our County's nonprofits to empower them toward excellence.

What We Do

We work to achieve our mission by building the capacity of nonprofit organizations to expand service delivery, increase resources, and develop accomplished leaders to promote positive social change in our communities.

We also provide support that engages the nonprofit community in public policy advocacy regarding various issues that directly affect their communities; and provide collaboration and networking opportunities for nonprofits to share expertise, skills and programs.

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