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Membership Strategy

Help Nonprofit Prince George's County develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Nonprofit Prince George's County
Bowie, MD, USA
Nonprofit Prince George's County
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Nonprofit Prince George's County
Bowie, MD, USA

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Cause
Human services
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Business development Entrepreneurship Strategy consulting

Posted July 11th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

Nonprofit PGC is looking to increase its membership within Prince George's County to provide capacity building workforce services to nonprofits within our community. We need a retention and growth strategy, including review of our current methods.

What we have in place
  • We currently have several spreadsheets of historical data of members, which should make it easy for you to get started. We also have our current benefits and letters sent to members, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to put more funds into our training and development activities for community nonprofits as we have limited resources. This saving would allow us to put funds towards a CRM system

Membership is a crucial part of our organization which allows us to provide low cost, high value events for community nonprofits. We also need to increase membership to drive additional revenue.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Nonprofit Prince George's County
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Causes
Human services Community & economic development Education
Posted by
Takesha M
Takesha M.

Operations Director

Our mission

Nonprofit Prince George's mission is to "Advance Vibrant Communities through Excellent Nonprofits" by investing in our County's nonprofits to empower them toward excellence.

What we do

We work to achieve our mission by building the capacity of nonprofit organizations to expand service delivery, increase resources, and develop accomplished leaders to promote positive social change in our communities.

We also provide support that engages the nonprofit community in public policy advocacy regarding various issues that directly affect their communities; and provide collaboration and networking opportunities for nonprofits to share expertise, skills and programs.

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