Social Media Content Calendar

for  Express Yourself, Inc.
Beverly, MA, USA
Posted by
Paula C.

Co-Executive Director

Posted Date
Jul 9, 2019
Virtual volunteer opportunity
Social Media Content Calendar
Impact statement
This project will save us $4,212 , allowing us to train our own staff to use social media correctly!

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

calendar, day to day and build follower base

What We Have In Place
  • We currently have photos , quotes, stories, which should make it easy for you to get started. We also have ability to post on a regular basis / small budget, and the ability to provide any other information you need.
How This Will Help

This project is important because we have a colorful vibrant organization
who is under the radar. We are 25 successful years old with great PR
and a host of wonderful stories. We need to build followers!

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Our Mission

Express Yourself immerses young people in the arts, where they find a powerful
tool for self expression, uncover inner strength, and deepen connection with others.

Through arts immersion, we are dedicated to breaking the stigma, shame and isolation of mental illness. We have been pioneers in building relationships with youth based on who they are as individuals, not their diagnoses.

Our project is sponsored by:

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