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Brand Messaging

BIOCOM Institute
San Diego, CA, USA
BIOCOM Institute
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BIOCOM Institute
San Diego, CA, USA

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Community & economic development
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Branding Marketing

Posted August 27th

Brand Messaging

Project details

What we need

A 3-6 page brand messaging document that articulates an organization's personality and vision. This document will include recommendations for messaging that enforce a consistent, wide-ranging application of the organization's brand identity.

The brand messaging document will include the following:

  • A core brand positioning statement that communicates the values and key differentiators that define the organization’s brand, vision and work
  • A short tagline that can be used in emails and public communication
  • 4-5 supporting statements that build upon the positioning statement with more details and may be targeted towards specific audiences
  • 4-5 recommendations on how to communicate brand messaging in every day activities (email, elevator pitch, etc.)
    • What we have in place
    How this will help
    This project will save us $4,212 , allowing us to

    Project plan

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    About the org

    BIOCOM Institute
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    Causes
    Community & economic development Education Environment Philanthropy & capacity building Youth development
    Posted by
    Kristie G
    Kristie G.

    Executive Director

    Our mission

    The BIOCOM Institute fosters the next generation of STEM leaders who may potentially save lives through scientific discovery. We are perpetuating a new ethic of service where companies are leading as community builders and industry professionals are dedicating themselves as volunteers. We help schools and learning institutions infuse real world examples into curriculum in order to increase the number of under-represented individuals exposed to STEM careers.

    What we do

    The BIOCOM Institute has been successful at partnering with key agencies, life science companies, and learning institutions to encourage systemic change through collaboration and outreach. These communities have come together to create innovative solutions for meeting local and state science education and workforce needs. The BIOCOM Institute helps to ensure a prosperous and productive future for the life science industry and helps to empower transformation in our education system.

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