This project is in progress
Matched with Kritika R
Matched with
Kritika R.

Logo Design & Visual Brand Identity

Posted by
Amelia P.

Executive Director

Posted Date
Jul 5, 2019
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to invest in three more social enterprises in Nairobi.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have the product that needs the logo,, which should make it easy for you to get started. We also have a logo that we need to change,an email address, and the ability to provide any other information you need.
How This Will Help

SOMO identifies, trains, funds and mentors entrepreneurs looking to
drive social change by building enterprises in their own low-income
urban communities.

Zegem supplies is founded by Ruth, who started the company that deals with production and supply of cleaning detergents such as multipurpose liquid soap, toilet cleaner, bleach, handwash among others. These detergents are sold to people in low-income urban communities at very affordable prices. She intends to scale her business.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Somo’s mission is to identify, train, fund and mentor entrepreneurs looking to drive social change by building enterprises in their own low-income urban communities.

What We Do

The Somo Project was started to invest in social entrepreneurs committed to changing their own under-resourced communities, and to provide the necessary training and tools they need to succeed. In Swahili, somo means “to learn lessons.” We called the organization the Somo Project because we believe that talented and visionary entrepreneurs exist, specifically in areas of high-poverty — but their lessons and learnings are overlooked in development initiatives. We identify people with intimate knowledge of their communities and the relevant social context to address problems such as sanitation, nutrition, job training, and education. Somo partners with people to find their own solutions rather than dictating what their communities need.

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