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Google Analytics Reporting

Help PlantPure Communities set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
PlantPure Communities
Mebane, NC, USA
PlantPure Communities
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PlantPure Communities
Mebane, NC, USA

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Cause
Health & nutrition
Skills
Data analysis Digital marketing

Posted July 1st

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
What we have in place
  • We would like to get a baseline of our existing website and learn how to create reports that would allow us to compare the baseline results to the new website design we will be implementing. We already have Google Analytics set up, a responsible staff member, and administrative access to everything.
How this will help
This project will save us $3,757 , allowing us to help provide healthy, plant-based meals and nutrition education to people in underserved communities.

We've already done a Catchafire website audit and we've learned that our current site does not meet our goals of effectively communicating with our constituents. We are in the middle (nearing the end) of a Catchafire website UX design project and the designer recommended that we use Google Analytics to get a baseline of existing site in order to compare it to the new design once it's implemented in the future. Understanding the information from Google Analytics is a critical step for us.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

PlantPure Communities
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Causes
Health & nutrition Animals Environment
Posted by
Alex B
Alex B.

Director of Neighborhood Programs and Information

Our mission

The mission of PlantPure Communities is to empower people to build healthy, kind, and sustainable communities. This is being accomplished through a wide range of research, policy, and program activities and working with local nonprofits, businesses, governments, hospitals and other health-related organizations, faith-based groups, and other community-based organizations.

What we do

PPC offers programs, resources, and tools that empower community leaders, activists, and advocates to educate people about the evidence-based nutrition research that shows that optimal health may be achieved through a whole food, plant-based (WFPB) diet.

Testimonials

Read the Impact Story
Tracy provided some very helpful information and resources!
Alex B.
Alex B.

Director of Neighborhood Programs and Information

Google Analytics Reporting Project

(No testimonial has been submitted by Tracy)
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