Pricing Strategy

Help PACEMaker International create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
PACEMaker International
Nairobi, Kenya
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PACEMaker International
Nairobi, Kenya

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Posted June 25th

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Project details

What we need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional details

I am working on a mobile-based application to support our organization's income generation. I need assistance on how best to competitively price the app to ensure sustained income generation for the organization.

What we have in place
  • We currently have the paper prototype for the app., which should make it easy for you to get started. We also have a marketing strategy, and the ability to provide any other information you need.
How this will help
This project will save us $1,768 , allowing us to create a better social structure for the youth and support more pupils from rural and slum areas achieve their educational dreams.

The project, meant to act as one of our organization's income-generating activities is tailored to ensure projects' sustenance and reduction on reliance on donor funding. The project will also enable us to expand our project intervention area and number of projects beneficiaries. This is in line with our 2018-2022 organizational strategic goal of increasing self-sufficiency and expanding our intervention reach.

Project plan

P
Prep: Current Materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
1
Milestone 1: Research & Analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
2
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
3
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About the org

PACEMaker International
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Posted by
Samwel M.

Business Development and Fundraising Manager

Our mission

To create equitable learning opportunities for children from rural and slum areas.

Testimonials

(No testimonial has been submitted by Samwel)
I absolutely loved working for PACEMaker International and can't wait for the app to spread!
Soorya S.
Soorya S.

Volunteer

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