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Logo Design & Visual Brand Identity

Help Advancing The Seed, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Advancing The Seed, Inc.
La Mirada, CA, USA
Advancing The Seed, Inc.
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Advancing The Seed, Inc.
La Mirada, CA, USA

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Education
Skills
Graphic design

Posted June 21st

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We have an existing logo. We would like to create branding guidelines to use consistently on all our materials. We also might need updates to the logo and high-resolution versions in color, white, and transparent background.

What we have in place
  • We have an existing logo, and we have some color branding that we've used in the past for letterhead. However, we don't have consistency. We are open to a redesign of the logo if needed, but don't have anything specific in mind.
How this will help
This project will save us $4,817 , allowing us to put the saved dollars towards adding additional soft skills workshops and serving more individuals.

Consistent branding is important for our clients, donors and volunteers to recognize our work and share with others. It also creates clean materials that are visually pleasing to look at. This is especially important since we are a training and development company with workbooks, presentations, and other printed materials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Advancing The Seed, Inc.
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Causes
Education Employment services Youth development
Posted by
Regeanie C
Regeanie C.

Executive Director

Our mission

Our mission is to develop strong leaders for business and community engagement so that they can create financial stability for themselves, their families and their communities.

What we do

We provide remote training and development services to underserved individuals to assist them in building leadership, personal and professional development, entrepreneurship, and financial management skills to create economic mobility and self-sufficiency.

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