Website Audit

Posted by
Dave A.

Executive Director

Posted Date
Jun 20, 2019
Virtual volunteer opportunity
Impact statement
This project will save us $6,772 , allowing us to more effectively fulfill our role as a resource for mobile home owners and anyone who needs information about manufactured/mobile housing.

Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
What We Have In Place
  • We currently have staff and board members committed to the process, which should make it easy for you to get started. We also have information about our current programs and services, and the ability to provide any other information you need.
How This Will Help

We are the statewide association representing manufactured/mobile home owners in Minnesota. Our website is recognized as a key source for information about manufactured housing statistics, research, legal rights, legislative and regulatory changes, and so on. However, the site design is old and difficult to navigate. In order to effectively meet our mission, our website needs to welcome visitors and the information people are seeking needs to be easy to find.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review and Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Our Mission

All Parks Alliance for Change is the statewide organization for Minnesota's 180,000 manufactured home park residents. APAC provides a vehicle for manufactured home owners to express their needs and concerns in their parks and in the larger community.

What We Do

APAC works with manufactured home park residents to improve the quality of life in park neighborhoods, protect the rights of park residents, advance public policy change that supports safe, affordable park communities, and preserve this vital source of affordable housing.

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