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Logo Design & Visual Brand Identity

Help Rescue Pit elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Rescue Pit
Rochester, NY, USA
Rescue Pit
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Rescue Pit
Rochester, NY, USA

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Cause
Animals
Skills
Graphic design

Posted June 19th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo that we like now (open to tweaks if recommended), however it does not look great when we make the whole logo white to be used on merch and other branded materials. We're also hoping to get a style guide to be used on future design projects.
How this will help
This project will save us $3,002 , allowing us to afford more costly veterinary care for the dogs in our rescue.

This project will help us have branding unification across the board, increasing the overall perception of our organization.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Rescue Pit
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Causes
Animals Community & economic development Human services
Posted by
John C
John C.

President

Our mission

We are committed to saving lives by creating a network of pit bull advocates who foster homeless dogs, educate the public, and increase general awareness.

Testimonials

Read the Impact Story
It was great working with Anthony! He was very easy to communicate with, made adjustments based on feedback, and delivered everything in a timely manner. We can't wait to roll out his designs and enhance our brand!
John C.
John C.

President

Logo Design & Visual Brand Identity Project

John was extremely friendly and considerate! He was great at communication and provided helpful feedback on a consistent basis. Working with Rescue Pit was a fun experience thanks to their awesome team.
Anthony P.
Anthony P.

Graphic Designer

The pixel