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Email Marketing Copywriting

Help CWS Durham engage their community with an email series that gets their message across in a clear and compelling way.
CWS Durham
Durham, NC, USA
CWS Durham
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CWS Durham
Durham, NC, USA

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Cause
International affairs
Skills
Communications Marketing Writing

Posted June 18th

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Email Marketing Copywriting

Project details

What we need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional details

We are gearing up for a fundraising campaign this August and need help creating a series of fundraising emails. This campaign is a one-time ask to help a program meet a particular service goal. The program is serving a vulnerable immigrant population that is sensitive about media, so we need to figure out how to bring the human element of the client stories in without using photos or names. It is also related to legal status, so the copy will need to explain a complex process concisely.

What we have in place
  • We have the exact number of children that we are trying to serve, along with program success metrics from the previous iteration of the program. We have hand-written stories of clients that we could use to bring out the human element of the fundraising ask. We have fundraising goals and specific asks as well.
How this will help
This project will save us $3,002 , allowing us to put more time and money into talking directly with potential donors rather than sweating over email copy!

This project is important because it would directly help kids fleeing violence in Central America. Specifically this project will benefit our Central American Minors program, which allowed select children into the U.S. as refugees. This program was closed under Trump in 2017 and reopened in May 2019 via a lawsuit for a limited group of kids. If we can raise the funds, 62 kids will be reunited with family in the U.S. and finally have a safe place to live.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

CWS Durham
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Causes
International affairs Human services
Posted by
Sarah J
Sarah J.

Development Coordinator

Our mission

CWS Durham welcomes refugees and immigrants from around the world into lives of freedom, hope, and opportunity in the Triangle. We work with community partners to educate the wider community, advocate for immigrant and refugee causes, and equip new refugees and immigrants for long-term success.

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