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Logo Design & Visual Brand Identity

Help Avenue 50 Studio elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Avenue 50 Studio
Los Angeles, CA, USA
Avenue 50 Studio
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Avenue 50 Studio
Los Angeles, CA, USA

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Cause
Arts & culture
Skills
Graphic design

Posted June 18th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are proud of our existing logo but we want to explore ways to build out our visual brand assets that show off our organization, especially our letterhead.

What we have in place
  • We currently have an existing logo, which should make it easy for you to get started. We also have an existing brochure, and myself, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to continue our strong exhibition programming of Chicano/Latino arts to our underserved community.

This project is important as we have reached a 20-year milestone in our service to the community. We need to show that we are ready for the next 20 years as we plan to raise awareness as to the important role Chicano Arts and Culture has played and will continue to play in the future.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Avenue 50 Studio
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Causes
Arts & culture Diversity & inclusion
Posted by
Kathleen G
Kathleen G.

Executive Director

Our mission

Avenue 50 Studio is an arts presentation organization grounded in Latina/o culture, visual arts, and the Northeast Los Angeles Community that seeks to bridge cultures through artistic expressions, using content-driven art to educate and to stimulate intercultural understanding.

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